The Bath & Beauty market is one where the image must reflect the esthetic and cleanliness of the product. Also, these products have to stand out over the competition. For these reasons, the most common labels of this market are:
In general, the most common materials are white, transparent, or metalized polypropylene or white or transparent polyethylene. Also, the most used finishes & laminates are brilliant or matte varnish, brilliant or matte laminate and foil.
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